Odd Slice Films has acquired the worldwide rights to the documentary "Concrete Land", marking a significant moment in the film industry. This film, directed by Asmahan Bkerat, is a powerful exploration of the challenges faced by the last Afro-Palestinian Bedouin family in Jordan as their land is threatened by luxury development. The story centers around the Najar family, who are forced to confront the loss of their traditional way of life and the discrimination faced by their young daughter, Eman.
What makes this film particularly compelling is the director's personal connection to the subject matter. Bkerat, a Palestinian-Jordanian herself, shares a deep passion for storytelling that is rooted in the preservation of her people's heritage. She states, "My passion for storytelling is deeply tied to telling stories of my people. Their erasure is my erasure." This statement highlights the emotional and personal investment she brings to the project, making the film an authentic and impactful portrayal of a critical issue.
The production of "Concrete Land" has been a collaborative effort, supported by various international organizations. The IDFA Bertha Fund, Sundance Documentary Fund, Jordan Film Fund, Doha Film Institute, and AFAC have all contributed to bringing this story to life. The film's producers, Bkerat and Ban Maraqa, along with executive producer Jane Mote and creative producer Sam Soko, have worked tirelessly to ensure the film's success.
Martina Droandi, the founder of Odd Slice Films, has been closely involved with the project since 2021. She describes her experience, "I have been following this film since 2021, when First Cut Lab invited me to consult on the project. It has stayed with me ever since." Droandi's personal connection to the film and her belief in its importance further emphasize the significance of "Concrete Land" in the film industry.
"Concrete Land" serves as a powerful reminder of the impact of urban development on communities and the potential erasure of cultural heritage. It invites viewers to reflect on the importance of preserving history and the human stories behind the concrete and steel. As Droandi notes, "Urban development is never simply about buildings; it is about the people whose histories risk being erased."
This film is a testament to the power of storytelling in bringing attention to important social issues and preserving cultural narratives. With its premiere at the Locarno Film Festival, "Concrete Land" is poised to spark important conversations and leave a lasting impact on audiences worldwide.
